I build the systems that turn traffic into revenue.
Thirty minutes. I go through your tracking, your funnel, and your attribution, and show you exactly where revenue is leaking.
Field notes
What I learn building revenue systems: attribution that survives contact with reality, funnel instrumentation, growth automation, and the occasional detour into whatever I'm taking apart this month.
Build a Private Voice-to-Text & AI Rewrite Toolkit on macOS
A fully local, private text-and-voice toolkit for a Mac - global-hotkey dictation with Whisper and one-keystroke AI rewriting with a local LLM. No subscriptions, no API keys, nothing leaves your machine.
Building Fast, SEO-Friendly Blogs with Next.js and Markdown
How I moved my blog from a database to plain Markdown files - keeping full SEO, static rendering, and VS Code-quality code highlighting.
A Practical Guide to Web Performance
The handful of techniques that move the needle on Core Web Vitals - and the ones that are just noise.