I build the systems that turn traffic into revenue.
Thirty minutes. I go through your tracking, your funnel, and your attribution, and show you exactly where revenue is leaking.
Field notes
What I learn building revenue systems: attribution that survives contact with reality, funnel instrumentation, growth automation, and the occasional detour into whatever I'm taking apart this month.
$ cat shopify-ad-tracking-before-scaling.md
shopify_
Fix your Shopify ad tracking before you scale: 3.9x tracked ROAS at Passionista
Passionista scaled Meta ads only after every order could be traced back to an ad. Here's the tracking setup, what the honest numbers showed, and the fix that didn't work.
$ cat ai-operating-system-claude-code-azure-vm-telegram.md
claude code_
My AI Operating System: Claude Code, a Git Repo, an Azure VM and a Telegram Bot
How I run three businesses next to a full-time engineering job with one repo, Claude Code and a server that never sleeps.
$ cat private-voice-dictation-ai-rewrite-macos.md
macos_
Build a Private Voice-to-Text & AI Rewrite Toolkit on macOS
A fully local, private text-and-voice toolkit for a Mac - global-hotkey dictation with Whisper and one-keystroke AI rewriting with a local LLM. No subscriptions, no API keys, nothing leaves your machine.
$ cat building-fast-seo-friendly-blogs.md
next.js_
Building Fast, SEO-Friendly Blogs with Next.js and Markdown
How I moved my blog from a database to plain Markdown files - keeping full SEO, static rendering, and VS Code-quality code highlighting.
$ cat practical-guide-to-web-performance.md
performance_
A Practical Guide to Web Performance
The handful of techniques that move the needle on Core Web Vitals - and the ones that are just noise.