A game guide and community platform for action RPG enthusiasts. Built with a Next.js front-end and MongoDB backend, deployed on Vercel for global scalability. Includes a custom back-office dashboard for content creators to publish and manage game guides. Led the full-stack development, designing a robust architecture that supports rich content and community growth.

A Shopify-based lingerie and loungewear store. Customized the online storefront and implemented end-to-end analytics (Google Analytics 4, Meta Pixel) to ensure every click is tied to real sales data. This setup enables data-driven marketing and improved conversion tracking for the multi-market boutique (serving Serbia, Bosnia, Croatia).

Personal website for an NLP life coach offering team coaching, seminars, and workshops. Built the site and shaped the coach's service offer, applying conversion-optimization frameworks that maximize value and boost sign-up rates. Integrated analytics to monitor the entire funnel from content views to consultation requests, ensuring the site effectively turns traffic into leads.

A mobile-first landing and lead-generation site for a premium electric moped brand in Serbia. Built with Next.js and localized via next-intl (Serbian and English), featuring a test-ride booking flow, financing estimator, and product spec showcase. Integrated Resend for transactional email, a CRM pipeline for lead capture, and Google Tag Manager for analytics. Handled the full build with a focus on conversion-optimized, responsive design and SEO.

Implemented robust tracking for a dental booking platform, linking Meta ads and Google Analytics to real revenue outcomes. Created a comprehensive back-office system that exports sales data to Google Sheets, feeds into BigQuery, and displays insights in Looker Studio. Also consulted on SEO optimization and sales funnel improvements to maximize conversion rates.

An AI-powered tool to create tattoos for people. Built with modern web technologies to provide users with AI-generated tattoo designs and customization options. The platform leverages machine learning to understand user preferences and generate unique, personalized tattoo concepts.