My journey began in enterprise software at Microsoft, where I spent years building scalable systems that could handle massive datasets while maintaining performance, reliability, and exceptional user experience. Working on products that served millions of users taught me the importance of technical precision and data-driven decision making.

During my time at Microsoft, I became fascinated with how data could drive business decisions. I realized that while many companies had access to vast amounts of data, they often lacked the technical expertise to convert that data into actionable growth strategies. This gap between technical capability and business growth became my focus.

This realization led me to bridge the gap between technical expertise and business growth. I founded my consultancy with a clear mission: to help founders turn their traffic into sustainable revenue using enterprise-scale data-driven approaches. My goal was to bring the same level of technical rigor and analytical precision that I used at Microsoft to help businesses scale effectively.

Today, I combine my engineering background with deep growth expertise to help businesses build sustainable revenue engines. Every strategy I develop is backed by data, every optimization is tested, and every solution is built to scale. My approach ensures that growth isn't just a buzzword—it's a measurable, repeatable process that drives real business results.